Campaigns

TOO PROUD
Step into the spotlight with Upstage’s Too Proud range, a bold collection inspired by the fearless attitude and street style of 90s hip-hop icons. Featuring statement camouflage parachute pants, matching crop tops, and edgy mix-and-match separates, this range is made for dancers who aren’t afraid to stand out.Built for movement but made to be seen, each piece fuses oversized silhouettes with structured fits, blending comfort and cool with studio to street versatility. Whether you’re owning the floor or off duty in full style mode, the Too Proud range brings unapologetic energy to your every move.

HOTSTEPPER RANGE
Introducing Upstage’s latest Hotstepper range, designed to move with you. Featuring our signature mint, bold red, and classic black. This collection includes sleek unitards and dynamic jumpsuits, combining high-performance dance functionality with seamless comfort, ensuring ultimate freedom of movement.
Signature knitted elastic bands with branded Upstage detailing bring cohesion to the collection, offering a stylish touch that unites the pieces as a complete wardrobe. Whether you're hitting the studio or the streets, the Hotstepper range blends retro influences with cutting-edge style—perfect for those who want to look and feel their best, every step of the way!

Fundamentals Range
Introducing the Fundamentals Range—our second Troupe Certified collection, created from over a year of research with dancers to bring you the ultimate stretchwear. This range features our Front-Wedgie proof design for a seamless fit, luxuriously soft buttery fabric that moves with you, and a squat-proof design that stays in place no matter how intense your routine gets. From studio to street, this versatile range transitions effortlessly from AM to PM, letting you style it up for dance class and accessorize for a night out.

FREESTYLE RANGE
Step into the spotlight with the Freestyle Range. Our first collection crafted for the dance community with style, comfort, and performance in mind. This dynamic range merges the best of activewear and streetwear, offering the perfect blend of functionality and flair for both offstage and onstage. Embrace the vibrant spirit of dance with our palette of pastels—lavender, beige, black, maroon, and mint—designed to enhance your every move and reflect your unique energy. Go on, Upstage your wardrobe!