About
Upstage
The future looks bright when you take centre stage in your life
MEET UPSTAGE
Finally, a lifestyle brand for those who live a life of dance, both on and off the stage. Now, everything you need to enhance your performance is in one place, so you can spend more time doing the thing you love. Until now, there was nowhere to get your look on lock or find backstage gear made for this sphere. But now, Upstage is here. A place that feels like you’re dancin’, shakin’, groovin’ and movin’ to your fave song. And finally, a place where you simply belong.
VISION
To give our youth the confidence to get Upstage, because we believe the future looks bright when our youth are empowered to have a go.
MISSION & IMPACT
Upstage World was founded on positivity and performance to inspire community and connection, so that dancers can thrive, foster deep connections and drive positive change.
ABOUT OUR FOUNDER
Tien Stafidas founded Upstage World in 2024 in Sydney, Australia. As an entrepreneur and passionate dance mum with a keen eye for fashion and 10 year design background in creative interiors, Tien's vision was to create a comprehensive range of products made for dancers - from backstage and beyond.
Combining style and function, Upstage's meticulously crafted garments are designed with the dynamic lives of dancers in mind. Each piece is thoroughly tested to ensure ultimate comfort, fit and durability.
Sustainability is at the core of Upstage World's ethos. Tien and her team carefully sources eco-friendly fabrics whenever possible, and our organic cotton range has been a bestseller.
In addition to our focus on quality and sustainability, Upstage World proudly supports the Blue Dragon Foundation. Through donations, we help to provide dance education to homeless and trafficked children in Vietnam, bringing hope and joy to vulnerable communities.
Upstage World embodies the philosophy of unity through movement, empowering young dancers with high-quality, stylish apparel that enhances their experience and allows them to be, look and feel their best. Join us on the Upstage journey and embrace the essential relationship between fashion, dance and community!