About
Upstage
The future looks bright when you take centre stage in your life
MEET UPSTAGE
Finally, a lifestyle brand for those who live a life of dance, both on and off the stage. Now, everything you need to enhance your performance is in one place, so you can spend more time doing the thing you love. Until now, there was nowhere to get your look on lock or find backstage gear made for this sphere. But now, Upstage is here — A place that feels like you’re dancin’, shakin’, groovin’ and movin’ to your fave song. And finally, a place where you simply belong.
VISION
To give our youth the confidence to get Upstage, because we believe the future looks bright when our youth are empowered to have a go.
MISSION & IMPACT
Upstage World was founded on positivity and performance to inspire community and connection, so that dancers can thrive, foster deep connections and drive positive change.
ETHICS & SUSTAINABILITY STATEMENT
At Upstage World, we are unwavering in our commitment to upholding the highest standards of ethics and sustainability in every facet of our business operations. Our dedication to these principles is rooted in a deep respect for both the environment and the people who contribute to our success.
DANCING TOGETHER IN A SUSTAINABLE WORLD
We are steadfast in our pursuit of environmental responsibility and sustainability. We strive to minimise our ecological footprint by incorporating sustainable materials wherever possible. From responsibly sourced apparel to the use of recycled and recyclable packaging, we are committed to creating a positive impact on the planet whenever we can. Our philosophy, "Dancing together in a sustainable world," drives us to continuously seek out innovative solutions that align with our environmental goals, ensuring that every step we take is in harmony with the world we cherish.
DIGNITY & RESPECT
Here at Upstage World, we recognize the issues of slavery and worker exploitation within the fashion industry. We are committed to helping eradicate these injustices and ensuring that our products are made under fair, safe, and ethical conditions. We conduct due diligence by selecting internationally certified manufacturing partners and suppliers who share our commitment to upholding workers' rights. Our standards ensure, to the best of our capability, that individuals involved in the production of our apparel are treated with dignity, respect, and fairness.
ABOUT OUR FOUNDER
Tien Stafidas is the visionary behind Upstage World, with a mission to bring quality dancelife essentials to the dance community that are both functional and on trend.
Her inspiration comes from her young daughter, a passionate young dancer, who highlighted the need for quality dance life products on and particularly off the stage. Driven by the belief that dancers deserve a brand to call their own, Tien has devoted herself to creating a range of products that truly supports the dynamic lifestyle of dancers.
Her designs go beyond apparel, with a curation of dance culture essentials for youth on the move, crafted to meet the rigorous demands of dance life while keeping style at the forefront.
Upstage World is set to launch a range of essential products for dancers, to cover the complete dancer's essential needs in not only fashion but also skin, beauty and hair.
A passion project two years in the making, Upstage World launched in August 2024. Through extensive dance community research and Tien’s background in design, have driven her to create products that cater specifically to the needs of dancers.
Upstage World was founded on positivity and performance to inspire community and connection, so that dancers can thrive, foster deep connections and drive positive change. Understanding that dance is our playground, she heroes flexibility, breathability, and durability in every piece. Each item is thoughtfully made with sustainability in mind and to ensure that dancers feel confident and comfortable, whether they are in the studio, on stage, or simply expressing themselves through movement.
Upstage embodies the philosophy of being united by movement, bringing dancers young and old together through high-quality, stylish apparel. The team’s passion for this project is evident in every aspect of the brand, from the carefully chosen fabrication to the practical yet fashionable details and designs. Her goal is to support dancers in every way possible, for the love of dance and the community. Upstage is poised to become a beloved name in the dance community, offering dancers everywhere the perfect blend of style, comfort and community.