About
Upstage
The future looks bright when you take centre stage in your life
MEET UPSTAGE
Finally, a lifestyle brand for those who live a life of dance, both on and off the stage. Now, everything you need to enhance your performance is in one place, so you can spend more time doing the thing you love. Until now, there was nowhere to get your look on lock or find backstage gear made for this sphere. But now, Upstage is here — A place that feels like you’re dancin’, shakin’, groovin’ and movin’ to your fave song. And finally, a place where you simply belong.
VISION
To give our youth the confidence to get Upstage, because we believe the future looks bright when our youth are empowered to have a go.
MISSION & IMPACT
Upstage World was founded on positivity and performance to inspire community and connection, so that dancers can thrive, foster deep connections and drive positive change.
ETHICS & SUSTAINABILITY STATEMENT
At Upstage World, we are unwavering in our commitment to upholding the highest standards of ethics and sustainability in every facet of our business operations. Our dedication to these principles is rooted in a deep respect for both the environment and the people who contribute to our success.
DANCING TOGETHER IN A SUSTAINABLE WORLD
We are steadfast in our pursuit of environmental responsibility and sustainability. We strive to minimise our ecological footprint by incorporating sustainable materials wherever possible. From responsibly sourced apparel to the use of recycled and recyclable packaging, we are committed to creating a positive impact on the planet whenever we can. Our philosophy, "Dancing together in a sustainable world," drives us to continuously seek out innovative solutions that align with our environmental goals, ensuring that every step we take is in harmony with the world we cherish.
DIGNITY & RESPECT
Here at Upstage World, we recognize the issues of slavery and worker exploitation within the fashion industry. We are committed to helping eradicate these injustices and ensuring that our products are made under fair, safe, and ethical conditions. We conduct due diligence by selecting internationally certified manufacturing partners and suppliers who share our commitment to upholding workers' rights. Our standards ensure, to the best of our capability, that individuals involved in the production of our apparel are treated with dignity, respect, and fairness.
ABOUT OUR FOUNDER
Upstage World, founded in 2024 by Tien Stafidas from Sydney, Australia, is a dance-wear lifestyle brand for young dancers. As an entrepreneur and passionate dance mum with a keen eye for fashion and 10 year design background in creative interiors, Tien's vision was to create a comprehensive range of products made for dancers - from backstage and beyond.
Combining style and function, Upstage's meticulously crafted garments are designed with the dynamic lives of dancers in mind. Each piece is thoroughly tested to ensure ultimate comfort, fit and durability.
Sustainability is at the core of Upstage World's ethos. Tien and her team carefully sources eco-friendly fabrics whenever possible, and our organic cotton range has been a bestseller. Learn more about Upstage World's sustainability mission here.
In addition to our focus on quality and sustainability, Upstage World proudly supports the Blue Dragon Foundation. Through donations, we help to provide dance education to homeless and trafficked children in Vietnam, bringing hope and joy to vulnerable communities.
Upstage World embodies the philosophy of unity through movement, empowering young dancers with high-quality, stylish apparel that enhances their experience and allows them to be, look and feel their best. Join us on the Upstage journey and embrace the essential relationship between fashion, dance and community!